Research & Presentation

p RESEARCH PRESENTATION

2007

South West Airline Company , on account of its vast business operations and considerable integration in the industry for which there are many Human Resource problems arising which has to be dealt considerably

Gaining a Competitive Advantage

Regardless of the industry , size or location , companies today face primarily five critical business challenges . Collectively , these challenges require organizations to build new capabilities . That vacuum is HR 's opportunity to play a leadership role in the company to meet the following competitive challenges

Globalization : With the rapid expansion

of global markets , managers are struggling to balance the paradoxical demand to think globally and act locally . The imperative requires them to move people , ideas , products and information around the world to meet local needs . They must add new and important ingredients to the mix when making strategy : volatile political situations , contentious global trade issues , fluctuating exchange rates , and unfamiliar cultures . They must be more literate in the ways of international customers , commerce , and competition than ever before . Globalization requires that organizations increase their ability to learn and collaborate and to manage diversity , complexity and ambiguity

Technology : Internet and advanced technology has made our world smaller and faster . Ideas and massive amounts of information are in constant movement . The challenge for managers is to make sense and good use of what technology offers . Not all technology adds value . But technology can and will affect how and where work gets done . Managers will need to figure out how to make technology a viable , productive part of the work setting . They will need to stay ahead of the information for business results

Intellectual Capital : Knowledge has become a direct competitive advantage for companies selling ideas and relationships and an indirect competitive advantage for all companies attempting to differentiate themselves by how they service customers . Successful companies will be the ones that are the most adept at attracting , developing , and retaining individuals who can drive a global organization that is responsive to both its customers and the burgeoning opportunities of technology . The challenge for organizations is making sure they have the capability to find , assimilate , develop , compensate and retain such talented individuals

Sustainability : The greatest competitive challenge companies face is adjusting to - embracing nonstop change . They must be able to learn rapidly and continuously , innovate ceaselessly , and take on new strategic imperatives faster and more comfortably . Constant change means organizations must create a healthy discomfort with the status quo , an ability to detect emerging trends quicker than the competition , an ability to make rapid decisions , and the agility to seek new ways of doing business . To thrive , companies will need to be in a never-ending state of transformation , perpetually creating fundamental , enduring change

The challenges mentioned above have one overarching implication for business : the only competitive weapon left is organization

Strategic Human Resource Management

Human Resource Management (HRM ) is a process of bringing people and organizations together so that the goals of each are met . It is that part of the management process which is...