Research Google’s attempt to by into wireless via the 700 Mhz Spectrum Auction

At the beginning of 2008 , the United States Federal Communications Commission (FCC ) held a widely publicized and anticipated online auction . Attending bidders , representing corporate giants such as Verizon Wireless , Yahoo , eBay , AT T , and Google , all hoped to claim a piece of the previously unavailable 700 megahertz spectrum that , until now , has been reserved for analog television . Though Google was unable to secure any licenses in the bidding process , the company hoped that it might use the spectrum , which has been likened to beachfront property as a means of offering consumers a

powerful new broadband communications medium with attractive features

In a press center release to the chairman of the FCC , Google describes their future plans as using the upcoming 700 MHz spectrum auction to encourage much-needed competition in the wireless and broadband markets .making the public case for new market entry , and the tangible benefits it will offer all American consumers , including greater availability , higher speeds , and lower prices ' Thus , Google claimed a hope that the availability of the 700 megahertz spectrum would stir competition and consumer choice in the wireless and broadband markets

Prior to the actual bidding , Google had already developed a methodology and philosophy regarding the intended use of the spectrum . Formal filings with the FCC dating to July 9 , 2008 encourage the government entity to ensure that consumer interests are met by adopting four rules in creating an open ' network , regardless of the winning bidder . The four conditions that Google demanded of the FCC relate...