Report Writing

Report Writing

Informal reports are used for internal use particularly within departments and for dealing with routine issues . Memorandum format is often used for these reports (Hafren

PURPOSE

To investigate the causes of reduced quality of advertising work decrease in revenues and increase in customer and employee complaints at the Roanoke , Virginia branch of Phoenix Advertising

INVESTIGATION

EMPLOYEE INTERVIEWS

All the ten employees in the creative department in a group meeting during work hours in the conference room

Head of the accounts department separately by an appointment in

the conference room

Seven of the twelve employees in the client services department during lunch break in the cafeteria

REVIEW OF BUSINESS REPORTS

OBSERVATION OF EMPLOYEE BEHAVIOUR

All heads of the departments during work hours

Five employees of the client services department during work hours

Five out of ten employees in the creative department during work hours

OBSERVATION OF OFFICE ENVIRONMENT

INTERVIEWING CLEINTS

Clients availing services for more than 12 months by appointment in the conference room

Clients availing services for less than 12 months by appointment in the conference room

QUESTIONNAIRES

All employees in the creative department distributed in the beginning of a work day to be collected by lunch time

All employees in the client services department distributed in the beginning of a work day to be collected by lunch time

All employees in the accounts department distributed in the beginning of a work day to be collected by lunch time

FINDINGS

DECREASE IN EMPLOYEE MORALE

By conducting employee interviews and observation of their behavior at work , I found out that the employees were not motivated towards their work . This was due to inadequate salary compensation and abnormal increase in work load which was up by 60 with a 15 decrease in staff Also , the morale was specifically found low in the creative department as the higher ups presented their work differently to clients without their consultation or opinion . This unfair exercise of authority was not at all welcomed by the employees in the creative department

The impact of this problem was directly seen on productivity as quality of work took a sharp downturn

DECREASE IN REVENUES

By analyzing the business reports , I observed that the revenue has taken a downward trend over the course of the past twelve months . The cause has been the decrease in employee motivation and increase in workload

This resulted in an increase in customer complaints showing that the advertising work produced by Roanoke , Virginia branch of Phoenix Advertising is not up to the mark

INCREASE IN CLIENT COMPLAINTS

By interviewing the clients , I found out that the clients were not contented with the quality of work presented to them and complaints were up to 20 as compared to 10 last year . Also they were upset as the work was seen

This problem impacts the image of the whole company and creates bad image in the market due to negative word of mouth by unsatisfied clients . This could result in loss of important clients or...