Report Writing

Plan outline

The following is the plan outline of my company

The company

The name of the company will be Innovations . It would be specializing in

manufacturing and marketing of hand crafted products , which used to be in vogue before

the industrial revolution , and are still existing in many parts of the world . It will be a

proprietary ownership firm , with a relatively small capital investment The initial range of

products offered will be the craft products in bamboo , from India . Once strong in

marketing of these

products , the range will slowly extend to wood and metal crafts from

India . The ultimate goal will be to enter the high price jewellery sector in gold , and gems

The company will have its head office in Chicago , USA and have an operating

branch in India . The head office at Chicago will be responsible for marketing the

products which are sourced from India , by the branch over there . The Indian leg will be

operating under instructions from the Head office in Chicago , will be responsible for

locating suitable sources and the logistics for the product range outlined by the

management

The main strength of the company will be its innovative designs The focus would be

on developing new designs , continuously . This pool of talent will be supported by a very

strong team which specializes in strong brand building . The ultimate goal of the

management is to build strong brand image in the hand crafted products sector

Initially , the staff strength will be very limited , to keep low overheads . This will be

instrumental in the growth of the company

Details

The company will enter the business with a low investment . To risk factor will always

be low , and a reserve fund will always be maintained at a certain level . The gestation

period is estimated at 3 months . Money should start rolling by his time The company is

not taking any loans or there is no borrowing of any type , to start this business

In both the offices , stress will be laid on employing people whoa re aware of the local

market conditions . The marketing staff in Chicago and the procuring staff inIndia , will

not exceed 5 to begin with . The USA office will be supported by two experienced

designers , who will concentrate on evolving new designs , which will be communicated to

the craftsmen , through our India branch . The Indian will have one efficient manager

under whom the procuring and logistics staff will operate . The manager directly reports

to the USA head office

On the expenses side , 25 percent of the capital will be utilized for procurement of the

crafted products and its logistics , another 25 percent for the marketing research and the

actual marketing efforts , another 25 for the running overheads of both the offices and

the reserves will be never go below the level of the final 25 . The operating strategy of

the company will be to use only 75 of the capital , and concentrate on fast rotation of

money The routine functions...