Report on Marketing of the University of Newcastle upon Tyne

REPORT ON MARKETING OF THE UNIVERSITY OF NEWCASTLE UPON TYNE

2005

INTRODUCTION

The marketing concept refers the consumers of product and services as sovereign , that is the satisfaction of the consumer 's wants is to be emphasized and acknowledged at all stages of production and distribution . In this regard , Baker (1985 ) sees marketing as the process of determining consumer / client demand for a product or service , motivating its sales and distributing it unto ultimate consumption at a benefit ' Kotler (1995 ) thus posits that marketing is a human activity directed

at satisfying needs and wants through exchange process

On this basis , this report will focus on analyzing the interview granted to 20 students in the University of Newcastle . The focal point will be on evaluating the marketing concept of the University of Newcastle . The four

's of marketing product , price , promotion and place , is utilized to analyze the responses of the students . Simple percentage will be used to analyze the report

PRODUCT

The product of the university is the educational programme it offers to its students

The first question on the product of the university is on if the students feel satisfy with the course they are studying . 9 or 45 of the students interviewed rated the course they study as satisfactory , with a nine points high , 6 or 30 of them rated it eight points high , 2 or 10 of them rated the satisfaction derived from their course of study with a seven points high , 2 or 10 of them rated it six points high , while 1 or 5 of the students rated the product ten points high

Based on the rating of the students it is seen that 16 or 80 of the students rated the university service , in terms of how satisfy the students are to their course of study , 8 to 10 points high . This shows that majority of the students are satisfy with their course of study hence , they are satisfy with the university product

The second question asked if the students are satisfied with the university facilities . 7 or 35 of the students rated the university facilities six points high , 7 or 35 of them rated it seven points high 3 or 15 of the students rated the university facilities nine point high , 1 or 5 of the students rated it ten points high , 1 or 5 of them rated it five points high , while 1 or 5 of the students rated it four points low . The response from the interviewed students , therefore , shows that 18 or 90 of the students rated the satisfaction derived from the university from 6 to 10 points high . This implies that majority of the students are satisfy with the facilities in the university

Based on the two analyzes on the responses from the students , it is deduced that the product of the University of Newcastle to its clients (students ) is very satisfactory

PRICE

The price , as one of the marketing

's of the University of Newcastle...