Report on International marketing

Report on UK Bank

Guidelines for the Use of Expatriate British Staff in Kuwait

Contents

Serial Page

1 Introduction 3

Background 3

Objectives 4

2 General Economy of Kuwait 5

3 Banking and Financial Services in Kuwait 6

4 The Role of UKB Managers 9

5 Personal Relationships 12

6 Conclusion 13

Bibliography 14 1 . Introduction

Background

The globalisation of business has led to changes of great significance in the business world . The emergence of China and India as centres of manufacturing and

services , with equal skills and fractional costs , have led to significant global migration work and far-reaching realignment in the British basket of financial services . In this globalised scenario the British financial services industry has over time evolved , among other things , into a supplier of high end services in areas of finance banking and allied information technology . British banks like UKB (assumed name ) have been active outside the UK for many decades especially in former British ruled territories like India and have built up significant expertise in Asian markets

Apart from China , India and the countries of East Asia , the GCC (Gulf Coordination Council ) countries have lately emerged as very significant growth areas for banking and financial services . UKB has also opened an office and started banking and financial services operations in Kuwait pursuant to the changes in Kuwaiti law , in 2004 , allowing foreign banks to operate in the country . The bank has ambitious plans for its operations in the Gulf and has accordingly stationed a large team of ten British employees at Muscat to direct UKB 's international business in the GCC states . The bank places great importance on its international plans and has committed significant financial and personnel resources to its plans for business expansion in the GCC countries and is extremely serious in its ambition to become a significant player among the banks and financial institutions providing financial services in Kuwait . The management is confident in its belief that it possesses both domain skills of a very high and the financial strength required to make a strong success of its operations in Kuwait and thus open the way for further expansion in the GCC countries

The management of UKB has , of late , reasons to believe that the British team at Muscat has operational , managerial and personal issues that need to be resolved to improve job satisfaction and productivity . The relevant issues mainly relate to divides in culture , working methods value systems and managerial beliefs between the British expatriates and the local Kuwaitis , with whom there is constant contact , as co-employees , customers , suppliers and regulators

Objective

The management believes that the situation is serious enough to merit intervention and has asked the author to prepare a report for the attention of all the expatriate employees based in Kuwait . The author has extensive experience of the operations of the GCC countries , both in the capacity of line manager and as consultant to companies operating in the region . This report has been prepared for the use...