Reflect on how a company recovers from such a disaster

The oil spill that occurred at the Gulf of Mexico on April , 2010 was an unfortunate event . It , however , raised critical issues on ethical marketing , corporate social responsibility ad its effects on an organization . The business environment has become very complex . This is due to the increasing global awareness of social issues affecting it . In particular , global interest in environmental conservation has never been higher . These concerns have gained so much popularity that laws and policies to protect the environment have been formulated in many countries in the world . The global community

is much more environmentally conscious and sensitive to these issues

Complaints have arisen that the rise of environmentalism has significantly reduced income from organizations which are being forced to invest significantly into conservation and maintenance efforts . The former Chief Executive Officer (CEO ) of BP had earlier complained that there was a seeming misplacement of priorities within his company with more emphasis being placed on social concerns than shareholder wealth

His opinion reflects the free market view which emphasizes that the role of a business enterprise is to generate wealth for itself and its shareholders and not to donate it away . This conflict with the corporate social responsibility viewpoint which points out that a business and the society has a mutual obligation to each other (Stephen , 2005

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The global economic system has evolved into focusing greatly on the adherence of an organization to ethical concerns . Customers now are very concerned about how an organization responds to ethical...