Paper Topic:

Recommendations to the CEO of the ask.com

RECOMMENDATION FOR ASK .COM

Running Head : Recommendation for Ask .com

RECOMMENDATION FOR ASK .COM

In APA style (name (university

Recommendation for Ask .com

I . Quality and Reputation

In this , I provide discussions that will function as recommendations to the CEO of Ask .com . The first point that I would like to discuss is the relationship between quality and popularity . Today the most popular search engine by far is Google , followed by Yahoo and MSN . Despite their similar appearance , all of these popular internet companies have different characteristics and well

as different values offered to their customers (Burns , 2007 . However , they have one thing in common they are all well known by internet users all over the globe

Many customers stated that they prefer Google because of its accurate results . Others prefer yahoo because of its more entertaining features and appearance . However , analysts stated that there are actually many good search engines in the web that do not get even half the revenues gained by Google and Yahoo . Comments from some of the users elaborate that even if they are satisfied by the services provided by their search engines , like MSN and Ask , they are compelled to use Google in addition to the search result they have already obtained through their search engines . This is because most users are aware of the reputation of Google , which lead them to believe that using other search engines without the assistance of Google will make them miss some valuable information that might be provided by Google (McManus , 2006

In the light of this particular observation , we can conclude that quality is not the sole factor that influences users to use search engines . Quality might be the reason for people to use Google in the first place . Complete reference of all important events throughout the globe and accurate search results are well known features of the search engine . However , Ask has also develop technologies that provides similar and perhaps better quality of service than yahoo , but people are still turning to Google because of its well-known reputation . In short establishing a business structure that generates top quality services to customers is very much important , but building good product reputation might be the most important effort for Ask to improve its market share and revenue

Nevertheless , we must not ignore the fact that Google was once the number 4th or 5th in the search engine ladder of fame . Its popularity was gained from the quality that it has build from its services . Ask should follow the example of Google and build its own reputation through differentiated and good quality of services (Buck , 2007

Wider Reach and Accuracy

As mentioned , people prefer Google to every other search engines because of its accuracy and wide reach of s . In managing search engines accuracy and wide reach are the most important trait in determining the of the search . In accuracy Ask is said not behind Google search engine . However , in the wide reach quality , Ask and other...

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