Real World Analysis of a CHosen Company/Market Segment

Dell : Rising to the Top (Outline

Introduction

Dell 's sights are clearly set on its powerful rivals : Hewlett- Packard Co . and IBM Corp (Los Angeles Times ,

. C .1 , Jun 1 , 2003

Following the example of HP and IBM , Dell is also moving aggressively to expand beyond its PC roots , offering products ranging from printers and digital cameras to data storage machines and server computers for running corporate networks (Los Angeles Times ,

. C .1 , Jun 1 , 2003

What happens after almost four years ? IBM is still leading the PC industry

, including both desktops and laptops ! Although , all the three companies have multiple product lines , such as the very popular HP printers , Dell and IBM (Lenovo for its PC products ) are still most well known in the PC market , while HP remains one of Dell 's strongest competitors in this PC market . Hence , this will focus on the PC market and analyze the strategies for Dell to take the lead and over-perform its two major competitors , IBM and HP

The Strategic Management Process

Understanding the External Environment

Situational Analysis

Strategy Formulation

Implementation

Strategy Control

Assessment of Dell , Inc

Understanding the External Environment Phase

Key Future Trends in the Macro Environment : low inflation globalization , low unemployment

Key Future Trends in the Sector and Industry Environments : technology improvement , increasing demand , lower costs due to outsourcing

Key Future Trends in the Competitive Environment : IBM is generally well known for its high quality products which are also offered at a higher price HP offers more affordable products like Dell , but is fighting for its quality control Dell offers a variety of products but is like HP has yet to establish its name : many still see Dell as a company using cheap imported parts and chips , which hinders its quality

Situational Analysis Phase

External Assessment for IBM and HP

Internal Assessment for Dell

Strategy Formulation Phase

Dell 's Overall Adaptive Strategy

Dell 's New Strategy : core value , mission , vision and strategic goals (adaptive strategy , competitive positioning , market entry /exit strategy

Implementation Phase

Internal Support

Internal Customer Service and Production

Management and Plant action plan

Strategy Control Phase

Observe Actions

Take Measurement

Evaluation Strategies , Goals , and Vision

Correct Action

Conclusion

References

Real World Analysis of a Chosen Company /Market Segment

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