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Paper Topic:

Real Company Research Proposal

research proposal

by

A Presented in Partial Fulfilment

Of the Requirements of

[ .]

September , 2007

Address :City , State , Zip

Phone

E-mail

Instructor : Table of Contents

TOC \o "1-3 " \u Executive Summary PAGEREF _Toc3 \h 1

1 . Introduction PAGEREF _Toc4 \h 1

2 . Research Objectives PAGEREF _Toc5 \h 2

3 . Secondary Data PAGEREF _Toc6 \h 3

3 .1 Consumer Behaviour Theory PAGEREF _Toc7 \h 3

3 .2 Generation Y and Spending Behaviour PAGEREF _Toc8 \h 3

3 .2 .1 Lifestyle choices PAGEREF _Toc9 \h

4

3 .2 .2 Values PAGEREF _Toc0 \h 4

3 .3 Customer Satisfaction PAGEREF _Toc1 \h 5

4 . Methodology (incl . Hypothesis ) PAGEREF _Toc3 \h 5

5 . Conclusion PAGEREF _Toc5 \h 6

Reference : PAGEREF _Toc6 \h 7 Executive Summary

The development of technology always becomes issue that people interest to follow . This is because emerging technology provides a whole new experiences for users /customers , which in turn influence the way they conduct business or make friends , for instances

Considering the development of technology , this discuss about 3G (third generation ) of mobile telephone technology that enables customers to see the face of their counterpart while talking over the phone Another interesting feature of 3G technology is high-speed internet access

However , the adoption of particular technology does not end in the delivery of the technology but how service providers wrap technology in appealing services . For that reason this develop research proposal that highlight the development of 3G services in Australia

The focus of this is to elaborate the problem that Telstra faces when delivering 3G services in Australia . The carrier finds difficulty in offering 3G services because the market does not need such high-tech massively . One small portion in the market that is ready to use the technology appropriately

Introduction

In general , communication refers to exchange of ideas between two people or more and it is slightly different from that of telecommunication According to National Telecommunication and Information Administration in United States , telecommunication relates to any transmission emission , or reception of signs , signals , writing , images and sounds or intelligence of any nature by wire , radio , optical or other electromagnetic systems . In fact , telecommunication supports the way people communicate and vice versa , especially in digital era

All advanced technology is useless if carriers or operators cannot employ the benefits of the technology to serve the market . In to serve the market well , a carrier should understand what the customers want and needs

One of telecommunication breakthrough that is available in the market is 3G (third generation ) services . This technology is the evolution of current 2G or 2 .5G services that already alive and massively used at several countries based on GSM (Global Systems for Mobile communications ) or CDMA (Code Division Multiple Access ) technologies

Technological innovation has led the mobile telephone industry to the 3G services . The idea of developing 3G services is users /customers have the capability to quickly send all types of information (data , video and video ) communications through wireless network

The new innovation...

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