The Real Chocolate Company Inc

The real chocolate company has developed its brand name and reputation for quality in the market for years . Its approach to customer management is considered to be one of its most important sources of competitive advantage . An important tool that an organisation can use to effectively operate in competitive segment or industry is reputation The Real Chocolate Company has developed a reputation for quality and good customer service which it should endeavour to uphold and improve In operating in an industry that is highly competitive , there is need to ensure that distribution

channels are developed in manner that ensures availability of products to the customers . Diversification is especially important in ensuring that the needs of the market are addressed especially in a competitive business segment (See App . 3 Franchising and development of over 300 varieties of chocolates under the same brand name are therefore critical factors that will help the organisation deal with the high levels of competition . The approach that the organisation implements where products are developed with consideration on the nature of the market is important in accurately meeting the needs of the market . The Real Chocolate Company has recently developed a line of sugar free and no sugar added sweets which relates closely to increase in market demand for sugar free products It is clear that the Real Chocolate Company develops strategies that are guided by research on the market and this should be maintained if it is to continue in the same growth path

Developing products that are highly relevant to the needs of the market is a process in quality management that aids gain of competitive advantage . Marketing and promotion strategies are important in ensuring the presence of products is transmitted to the market . Marketing in a competitive segment should implement multiple platforms and the...