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Owen Rahadiyan

Dr . Scott Lankford

English 1A

28 February 2008

Keep-Up or Lose Out : The Fast Paced World of Marketing .sl

Have you ever wondered wonderedhappened to think why you choose aathat particular brand of battery from the shelves or advocate the use of one type of computer notebook before and not the others ? Is it because you of your know it is better ,preference or do you actually favorfavorperhaps it for other

reasons ? Perhaps you have establishedestablishedthe familiarity and trust in the brand through you have on that brand as you had seen seeing an anits advertisement on the television or listening to a sales pitch on the radio ?radi ?o or television before ? I I bbelieve that the majority of the people will ould select a particular brand becausebecausethat they have at least had seen or heard about it before . Believe it or not , this is actually the target or the primary objective of the majority of marketerswhat marketmarketersing out thereaims to achieve they wish to provide their product or service with a sense of familiarity . So why not just produce a new computer notebook product or battery and give givename it a Pick Me ' brand ? That sure will get the attention of many consumers out there

My dream job is to be a successful and visionary marketing executive , one who aims to markets to a global audience .ly . Marketing can be defined in many ways . One of my particular favorite interpretations of this science comes from John Gauntt , an Economist who said , and one slway to clearly explain it in an article in The Economist , a casual and conceptual manner is that If the circus is coming to town and you paint a sign saying , Circus is coming to Fairgrounds Sunday ' that 's Advertising . If you put the sign on the back of an elephant and walk him through town , that 's a Promotion . If the elephant walks through the Mayor 's flower bed , that 's Publicity . If you can get the Mayor to laugh about it , that 's Public Relations . And if you planned the whole thing , that 's Marketing (September , 2006 p10 (Qtd . in Gauntt , 10

In the best selling novel The World is Flat , Thomas L . Friedman talks about , and describes , a aslhis flat world that which is based mainly on the jobs of people that are getting outsourced , digitalized or automated . In this fast paced globalizing era , Friedman describes most most lost jobs as beingbeingre outsourced to the past ' and (Qtd . in Friedman 280 . That is , they get digitized and automated (280 After much research on the future of marketing and the different aspects of it , I realize that with the emergence of internet marketing , it 's easier to lose-out than to keep-up with its pace . John Gauntt explains why , as marketers are responding to a large and growing audience that has integrated the Internet into...