RESTRUCTURING HOME DEPOT

Introduction

Today 's market is characterized by highly competitive organizations which are all vying for consumer 's loyalty . Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful . Strategies are carefully planned and executed to gain the ultimate goal of all : company growth . However , external factors are not the only elements which influence growth . Today most companies find that it impossible to create any kind of sustainable competitive advantage based on product alone . It is common knowledge that every one of

the successful companies sought and found a precise understanding of how it could create a customer-centered competitive advantage

Along with the changing business world , customers change as well becoming more demanding and knowledgeable than before . In turn , company management had shifted their focus on their clients or customers so as to stay successfully in business . This transition meant that organizations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centered Hence , in to bring out exceptional customer services within the company operations , the management should employ fine-tuned organizational restructuring . Moreover , employing proactive customer commitment involves the consideration on culture and infrastructure (Lowenstein , 1997

Organizations that capitalize on customers ' active participation in organizational activities can gain competitive advantage through greater sales volume , enhanced operating efficiencies , positive word-of-mouth publicity , reduced marketing expenses , and enhanced customer loyalty (Lovelock Young , 1979 Reichheld Sasser , 1990 . Rather than going after every potential source of revenue , companies eliminate useless assets that do not add value for customers ' satisfaction . Business organizations implement bureaucratic policies and procedures for the benefit of the staff , customers and the company in general . According to Bowers , Martin Luker (1990 , if consumers somehow become better customers -- that is , more knowledgeable , participative , or productive -- the quality of the service experience will likely be enhanced for the customer and the organization

Company Pro

The Home Depot is the world 's largest home improvement retailer and second largest retailer in the United States . From one store to 73 .1 Billion in sales , Home Depot has come a long way in a short time . This organization is very familiar to this writer as he was employed here for a few years after leaving the Marine Corps and was his first civilian job . Home Depot stands out more than many organizations that this writer has worked for because it was his first civilian organization and many adjustments had to be made . The company distributes everyday jobs to participants and creates rules , policies , measures , and hierarchical organizational charts to organize various actions . Home Depot ought to continually amend their structures to become accustomed to the atmosphere shifts , technology changes , organizational grow , and leadership changes . Furthermore , structure is also a means to high-performing teams . Mindful awareness to structure and roles in teams will make the team much more successful . When it comes to leadership structural leadership contributes a critical role in shaping organizations . It can be influential and stable , even though it...