Publix

The needs of the customers keep changing and it is very important for Publix to understand what those needs are Moreover , each customer is unique and different customers have different needs . Publix aims to understand the needs of the customers through collaboration with the customers . This is one of their main success strategies

Competition

Publix has many competitors in its grocery business . From the retail giant Wal-Mart to local grocery shops with the advent of globalization it is now facing competition even from foreign firms that are establishing themselves in

the United States . Publix aims to satisfy its customer better than its competitors . Because it believes that if it satisfies its customers better than its competitors then there is no reason for its customers to go to its competitors . It accomplishes this by its constant quest of finding out the needs of its customers better than its competitor and then satisfying those needs

Suppliers

With increasing number of products being launched every year , it becomes very important for the grocery stores to keep track of all the new products entering into the market by maintaining good relations with the suppliers . It is very essential to identify the right product from the right supplier to best satisfy the customer

Regulators

Due to food safety becoming one of the major source of concern in the grocery industry , many bodies are starting to have a regulatory effect on the grocery industry

Impact : Being one among the market leaders in the industry , Publix needs to be proactive in not only meeting the required regulatory standards of food safety but it also has the obligation to set the industry standards for food safety

References

Bahaudin , G . M Erica , Franklin (2007 . A Retailer 's Steady Growth Strategy : Should Publix Stay National Or Go Global ? Journal of...