Public Relations

SEQ CHAPTER \h \r 1 Annotated Bibliography

What is the role of Public Relations in crisis management

American Marketing Association (1995 . Marketing encyclopedia : issues and trends shaping the future . In (J . Heilbrunn , Ed . Lincolnwood , IL NTC Business Books

Coombs , W . T (Spring 2001 . Teaching the crisis management /communication course . Public Relations Review , 27 , 1 .

.89 Retrieved June 13 , 2008 , from Academic One via Gale

http /find .galegroup .com .ezproxy .umuc .edu /itx /start .do ?prodId AONE

W . Timothy Coombs , associate professor at Wayne State University in Michigan , has written

for several public relations and communications journals . Here he gives the outline and curricula for crisis management as a specific discipline in public relations study . He outlines three larger goals , and nine smaller objectives of crisis management theory and practice . A corporate public relations practitioner can use these nine objectives outlined by Coombs to build a successful public relations department , to establish a crisis management framework , as well as to evaluate staff effectiveness in dealing with crises . In addition , this model would serve as a basis for continuing education for crisis public relations professionals

Dexenhall , E Weber , J (2007 . Damage control : why everything you know about crisis management is wrong . New York : Portfolio

Lesly ,

(Spring 1991 . Public relations in the turbulent new human climate . Public Relations Review , 17 , n1 .

.1 (8 . Retrieved June 13 2008 , from Academic One via Gale

http /find .galegroup .com .ezproxy .umuc .edu /itx /start .do ?prodId AONE

Marra , F J (Winter 1998 . Crisis communication plans : poor predictors of excellent crisis public relations . Public Relations Review , 24 , 4 br

.461 (1 . Retrieved June 13 , 2008 , from Academic One via Gale

http /find .galegroup .com .ezproxy .umuc .edu /itx /start .do ?prodId AONE

Francis J (Frank ) Marra , a senior lecturer at Curtin University Business School in Australia , discusses the limitations of communications plans in crisis management . Through his own corporate crisis investigations , and in correlation with results from other studies , Marra concludes that the presence of a crisis communications plan is not the best predictor of public relations or crisis management effectiveness . Marra provides a relevant model for crisis public relations practitioners that goes beyond the simple communications plan He provides a list of questions that can serve as a framework for public relations managers to use alongside the communication plan

Martinelli , K A Briggs , W (Winter 1998 . Integrating public relations and legal responses during a crisis : the case of Odwalla , Inc Public Relations Review , 24 , 4 .

.443 (1 . Retrieved June 13 , 2008 , from Academic One via Gale

http /find .galegroup .com .ezproxy .umuc .edu /itx /start .do ?prodId AONE

Drs . Martinelli and Briggs , both public relations professors at San Jose Stat University , provide a crisis public relations case study of events at Odwallah , Inc during the 1996 juice recall due to e . coli The time line of events are discussed and analyzed with particular attention to cooperation and coordination between legal and public relations communications . As part of its crisis management model Odwallah...