Public Relations

Running Head : IMAGES IN PUBLIC RELATIONS

Images in Public Relations

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Images in Public Relations

In Public Relations , the most important consideration is to maintain a good and as well a strong image of an organization to the general public . It involves goodwill activities in several forms in to appear to the public and create a good image . It may sometimes involve helping the public to be able to understand the company along with the products and services that it offers . This

may be done in the form of advertisement and others ways to inform the public regarding the company 's business and the products as well as the services that it offers them

The main goal of every company is to maintain the company 's operation as well as to improve the company 's status regarding financial matters for the company to be able to expand and to grow . For this reason it is very important for every company to maintain high production for the public market and be able to portray a good image as well . Of course the production of goods and services is of great importance because the company earns from these goods and services that the company offers to its consumers . Without high quality goods that meet the standard of its consumers , the company is sure to be out of the picture and lose its valued costumers . Also it is important for the company to be able to produce sufficient products for the market . In today 's market , there is a very big competition when it comes to producing goods and services and the goal of every company is to be able to compete to the global market to survive and really stand out

Another consideration in for the consumers to buy these goods and services , it is important that the company is of good reputation or image . In to fully understand the meaning and significant of an image in relation to companies and Public Relations , let us look closely to what is meant by the word image

.image refers to the impression that people have about an organization or institution (Zanu , 2005 . This impression about the company may be based on the people 's personal experiences or interaction with the organization . An image can be seen on the points of views of persons both within and outside the organization . Since the images that an organization portrays depends on the person being ask , there can be several different reputations and images that a company may have as there are individual publics . This is because every individual public can have different experiences with the same organization . The image that an organization has depends on both the perception of persons within and out of the organization . It is important for a company to be able to portray a good image because it is most likely that the consumers will prefer products from the company 's with good...