Public Relations

In our first week you had the opportunity to write a news release . In one paragraph , describe the ideal news release

The ideal news release addresses the members of the news media regarding a newsworthy issue . It should contain the reasons why the issue is important , and why the news media should give their attention to it . A news release should be able to explain the release , as well as attract the attention of many people , since a news release requires a lot of audience , since it aims to gather publicity and recognition

p Define Public Relations . 5 Points

Public Relations is an the means of an individual , a company , or an organization to communicate with the public through various programs and methods , all of which aims to earn public understanding and acceptance It is management function which is done through communication which is directed to the public , in to achieve the goals of an individual a company or an organization

Define public ' as used in the practice of Public Relations . 3 Point

Public , in the aspect of public relations , is having a correspondence of more than one person which posses something in common , like similar needs or traits which can be identified and be exploited for the interest of an individual , a company or an organization

Discuss the differences between marketing , journalism , advertising and public relations . 8 Points

Public Relations vs . Journalism

There are several aspects that can be considered when we talk about the differences between this two . Their main differences lie in their scope their objective , their target audiences , and the way they are channeled Public relations for instance have various components which range from counseling different people to managing of issues and of special events On the other hand , Journalism focuses more on writing . Journalism 's basic aspect is on writing , as for Public relations , it requires more of management skills . Journalism 's target is the majority of people , it is writing for the masses , while public relations deal with various audiences . Public relations , as compared to journalism are more targeted or specific

Public Relations vs . Marketing

Public relations and marketing are different in its primary goals . For public relations , the main concern is to build a stable relationship between the organization and the public , to generate goodwill for the organization itself . The organization builds a good image in to have a good relationship with the people . On the other hand , marketing is more concerned with profitability , of being able to sell the products or services to prospective customers . For marketing it is more on interests of their target markets ' customers ' and consumers As for Public relations , everything is about the public audience ' or the stakeholder 's ' interests . Marketing builds potential markets , while Public relations build relationships with the people

Public Relations vs . Advertising

Advertising is usually made possible through various means of mass media - print , radio broadcast , or television . This is addresses to the people , the consumers , of there products like foods , clothing , services...