Public Relations

Introduction

The creation of an acceptable image in the eyes of the public is the driving force behind public relations . The organizations that value the nature of image the public have of them always incorporate the aspect of public relations within the organization . It is true that the backbone of some of the organizations is primarily their customers and for the sake of keeping the customers glued to such organizations , creation of a good public image is necessary . Consider the hospitality industry , the media , the transport industry as well as the social

work department . All these are areas which rely heavily on the customers for sustenance and therefore must promote good relationships with them so that customers are appealed to them . At the same time , the nature of relationship presented by the organization itself within its premises often translates to the nature of output the organization will manage to give All these are the roles that are undertaken by the public relations of an organization . Public relations can be defined as the management of the information that an organization exchanges with the public /community . I will undertake to explain the organizational and societal functions of public relations

Organizational functions of public relations

The functions of the public relations department or sector within the premise of the organizations they operate in aim at making the organization an excellent place to work in . it helps with the coordination and development of excellent interactions within the organization which are deemed necessary for the...