Public Relations Management

Running Head : Public Relations

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1 . The chairman , invited guests , ladies and gentlemen and the members of this chamber of commerce it is my privilege and pleasure to present to you the importance of looking beyond effective product delivery and venturing into interaction with other publics by marketers

Marketers must spend a great deal of time and energy anticipating or personally interacting with other publics where influence on the marketing of their products is enormous because their role in increasing sales is of

paramount importance . These publics range from government employees , celebrities and any other person who is looked upon by others as a role model . It is important to be in the good books of such influential people so that your products can find favor in their eyes For instance , the government plays a key role in forming policies that can affect your company directly or indirectly . Being in constant communication with government officials who are likely to endorse your precuts to consumers is of paramount importance . These people issue licenses that can allow you operation or otherwise freeze your business Marketers should therefore ensure that they inform the government of their business undertakings for their approval . Consumers feel a lot more conformable purchasing or getting services from legal markets This makes them feel safe and trust the quality or brand of your products , which is government endorsed

Celebrities or public figures that are influential in society should also not be ignored . This may include media personalities , musicians famous leaders or actors . Endorsed from such people concerning your products can rally boost your sales . Oprah Winfrey is a popular figure whose positive comment about a product or service increases sales . They are also reliable when they are used in advertisements as consumers associated themselves with such celebrities and would love to use the products that they use . Marketers should therefore hold occasional events like dinner or products shows and ensure that such people attend Their participation makes products more relevant and valuable to consumers . It also contributes to the The marketers should also participate in activities that affect the society . For instance , participating in charities , donating money to various children 's homes . Voluntary organizations or contributing relief aid to victims of disasters can go along way in boosting their company 's image to the general public

Marketers should be therefore very sensitive to everybody with whom they come across as theses can mean profits or losses for their company Companies that offer mobile services like Safaricom or computer services and products can create a cutting edge for themselves by showing concern to the society . This is well exemplified by the Bill Gates Foundation which has various programs that support HIV /Aids patients

During annual meetings or celebrations , publics whose influence is of paramount importance to the company should be invited . This also includes the launch of new products . Or services during which they are given an opportunity to address the meeting and give their endorsement...