Psychological Perspectives

Advertisements : Fact or Fiction Analysis Through a Psychological Lens Developments in History Crying aloud ! The ancient means Printed symbols on tombs and walls The Printing press The TV , Radio and Internet age

Apple Company 's Advertisement The promises of Apple The World Wide Developers Conference 2010 aimed to have customers psychologically hooked However , support from other companies is critical for software and content provision Winners and Losers Apple Company 4 billion from new clients in 3 moths . Spends 249 annually on ads Microsoft spends heavily .but Apple Relies

on both quality and ads Not Voodoos

Psychological Theories Perception and color psychology : the use of red to caution on eating food with dirty hands (Cherry , 2010 Psychological theories Subliminal perception stimuli influence people 's perception without getting aware of it . the use of the word `SEXY ' or sex images to refer to objects (Kazdin 2000 Any Law ? General Policies (FTC , 2010 Non-deceptive advertisements (Federal Trade Act Advertising agencies Alcohol and drug advertisement dietary and weight loss advertisements Fiction vs . Reality : President Obama using Mac Machines Use of celebrities and public figures to earn superiority for products Consumers would like to identify themselves to various icons who use the same products Psychological Lens The brain and the drive to eat and do Curiosity Extravagance Fear of making wrong decisions and having failures Exclusivity

Curiosity Clients want to compare or identify with someone Make the unknown , known to them Same as buying products used by celebrities such as drugs , gadgets etc Extravagance on...