Proposing a Change Essay (Bring Down Big Tobacco)- See Below

PROPOSAL

THE DANGERS OF SMOKING

Despite the fact that the dangers of smoking are widely known , there are still many millions of people who continue to smoke . As such , it becomes important to educate people in regards to the dangers of smoking and to put dramatic pressure on big tobacco companies to help curtail this problem and move towards a future that is free of the dangers of smoking

THE PLAN OF ACTION (SOLUTIONS ) AND ITS DEMOGRAPHICS

The proper plan of action would require an expansive and comprehensive advertising campaign

. This campaign will be directed at two separate but important demographic groups

DEMOGRAPHICS TEENS AND ADULTS REGISTERED TO VOTE

In to do this , there must be a direct targeting of a youthful audience . It is obvious that people begin smoking when they are young so it becomes imperative to reach a target audience of teens and pre-teens and stress the importance of not smoking . By eliminating future customers , the power of big tobacco will be limited

Of course , it would be unwise to ignore adults who agree with the dangers of smoking and the power that they possess . Politicians are reliant on donations and votes , so involving anti-smokers to put political pressure on their representatives would prove to have a significant effect

FIRST DRAFT

It has been said that while humanity always makes great progress , it also is guilty of regressing . That is to say , sometimes people will do things that serve no purpose other than to create a negligible effect on themselves and society in general . This is most evident in the problems inherent with big tobacco and the problem of smoking

It is no secret that smoking is an incredibly dangerous social practice to participate . Smoking is a major contributor to the most common avoidable instances of death . That is , many forms of heart disease cancer and respiratory illness could be easily avoided if people did not partake in a thoroughly useless habit of smoking

Therein lays the great problem : how does one deal with the problem and devise a plan that will dramatically reduce the volume of people who are heavy smokers ? While it is true that the sheer volume of people who smoke has been greatly reduced over the years (only 40 years ago , nearly HALF the United States ' population smoked ) thanks in large part to the public 's awareness of the negative effects of smoking , there are still millions of people who smoke and , in doing so , present great harm to themselves and others

This is why it becomes imperative that people understand the inherent problems with smoking and that a comprehensive plan be implemented to bring down ' big tobacco and finally stop the damage that smoking has reaped upon the population . This plan is broken down into two demographics : teens and adults and separate plans will be implemented in each area

First and foremost , what must be undertaken is a comprehensive advertising campaign designed to educate teens and pre-teens as to the dangers...