Promotion Strategies

Running Head : ADIDAS

Adidas Campaign at Beijing Olympics

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February 19 , 2009

Adidas Campaign at Beijing Olympics

It is common fact that Adidas has been behind Nike in the race for the most successful sportswear company throughout the world , since the last decade . However , Adidas sales underwent a massive boost after the Beijing Olympics posing a serious threat to its rival . This discusses the new promotional strategies applied by Adidas and their consequences

Background

p In the year 1920 , Adolf Dassler created his first pair of shoes with what material was available . It was always his aim to provide every sportsman with the best possible gear . In 1948 , the company was named Adidas and Three Stripes was adopted a year later . For the next 40 years or so , Adidas remained the biggest supplier of sportswear throughout the world (Adidas Group , 2009 . It was in the early 90 's when companies like Nike and Reebok started to surface globally and pull back the sales of Adidas . However , with the start of the new millennium Adidas found new hope and was able to gain enough global appreciation in to rise to the second largest sportswear company behind Adidas (Manning-Schaffel 2002

Road to the Olympics `08

Since the beginning of the 21st century , Adidas has been striving to take back its top position from Nike . Seeing China as the next biggest emerging market of sportswear , Adidas decided to take...