Project Proposal

research proposal

south-east asian market for electric generators and use of internet for product promotion CONTENTS

S .no . Introduction Pg . no

1 . Research Question

2 . Research Objectives

3 . Introduction

4 . Literature Review

5 . Electric Generator Market in South Asia

6 . Challenges in the Asian market

7 . Role of Internet in Marketing Process

8 . Research Methods

10 . Work Plan

11 . Gantt Chart

12 . References Analyse the market for electric generator Southeast Asian countries and how the Internet could be best used for promoting the product

p Research Objectives

To review the literature about this issue up till now

To improve the presentation of risk factors in annual reports

To help investors assess the electric generator market potential in southeastern Asian countries

Provide an investor with sufficient information about the risk of investing in the market

Ensure that companies adequately undertake marketing practices in accordance with the market conditions

Provide information about the role of Internet in effective marketing process

Background

Asian countries are becoming important players in the global environmental goods (EGs ) trade . In 2003 ,Asian developing countries accounted for 12 percent of the world export market and 22 percent of world imports of EGs under the OECD /APEC category . In the environmentally preferable products (EPP ) category , Asian developing countries ' share in the world export market was 45 percent and they account for 90 percent of developing countries ' exports (Rokiah 2007

Demand for Uninterrupted Power Supply Drives Generator Sets Markets in Southeast Asia

The transformation of Southeast Asian region in to more commercialise and industrially more developed has given rise to the need of using electric generators . Most of the countries in this region such as Philippines , Indonesia , and Vietnam are considered as potential markets as these countries do not have adequate electricity as compare to the increasing demand

On the other hand the region also have the countries which have excellent infrastructure and continuous power supply in all the parts of these countries . These countries include Singapore , Malaysia , and Thailand "The demand for stand-by power arises primarily from the expanding urban areas and industrialised parts of Southeast Asia , which demand uninterrupted and quality power for their energy-intensive industries and operations " says the analyst of this research service The region is also constrained due to natural calamities , as the Governments of these countries cannot establish a permanent infrastructure for power supply . In such circumstances the electric generators are an important source of power supply . The generators used in the area are up to a limit of 3MW . As these areas suffer extensive interruptions in power supply even black outs for long duration electric generators are best option for these regions which can ensure uninterrupted power supply for individual projects according to their energy requirements . They also reduce the burden of triggering developments in remote areas on the governments

H1 : Southeast Asian region is a potential market for electric generators

Challenges in the Southeast Asian Market for Electric Generators

The supply of low cost products from China has effected the market share of...