Project Proposal -Graft Sheet

Effect of Advertisement on Implicit Body Image

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Effect of Advertisement on Implicit Body Image

Advertisement is the powerful tool to influence people in the modern society . Media is so well knit in our daily life that it is almost impossible to get away with its associated effects . Enormous amount of advertisements with which we encounter every day , significantly influence our thoughts and behavior . Medias including print media has been used to promote awareness about physical activity (Balamurugan Oakleaf Rath , 2005 Bull , Holt

, Kreuter , Clark Scharff , 2001 Even though advertisements catalyze effective mass communication , they are not spared by adverse effects . The population which is deeply influenced by its alarming effects is youngsters . Youngsters are more vulnerable to sexual adverts than non-sexual ones (Furnham Mainaud 2010

In a study aimed to determine the effects of media-portrayed idealized images on young women 's body shame and appearance anxiety , revealed increased anxiety after viewing advertisements featuring idealized images . Preexposure and post exposure body shame and appearance anxiety measures were recorded . It was also shown that participants ' body shame increased after exposure to idealized images , irrespective of advertisement type . These findings alarm us about detrimental effects of media-portrayed idealized images on the body image of young women , they also highlight the individual differences in vulnerability and the different effects for different components of body image ADDIN EN .CITE Monro20057 7717Monro F .Huon G .School of Psychology University of New South Wales , Sydney Australia .Media-portrayed idealized images...