Project Management

Introduction . General of the Company

Applying managerial practice for the companies which operate in contemporary sport industry , we should take into account the peculiarities of the target market and the sphere the company is developing in . It is signified in the report that the company has certain significant goals and achievements but the same time meets certain problems . The company is capturing the audience among those who ski and snowboard . They introduced absolutely new idea , which gives new opportunities for those who keen on winter sports : SnowSports Interactive executives wanted to

dramatically enhance the experience of skiers , snowboarders , and downhill sliders worldwide . The company had developed extensive Intellectual Property which combined the latest in GPS , Wi-Fi , RFID technologies with proprietary tracking and analysis software . The Company 's core product , the Flaik , was a small light-weight arm band tag ' worn by skiers and snowboarders . The device housed technology such as Global Positioning System (GPS ) units that could continuously monitor the position and time of users , 802 .11g Wi-Fi units to transmit position and time data to a Network operating Centre , and RFID chips to uniquely identify each tag (Yang , Taylor Mardiasmo , 2006 . The competitive product is supposed to be one of the most interesting tools for the skiers and snowboarders helping them to navigate and always be available . The following research would examine the core principles of the strategic vision , provide SWOT analysis and seek for the developmental perspectives within the sport industry market

The Core Principles of the Strategic...