Project: `E-Commerce - Analysis of Web Usage Mining and Research on the performance of Online Stores`

Running Head : E-Commerce

E-Commerce

[Name of Writer]

[Name of Institution]

Table of Contents

Abstract

Chapter 1 Introduction

Overview of web usage data mining

Chapter 2 : Literature review

2 .1 Comparison from the customer view

2 .2 Comparison from retailer view

2 .3 Traditional vs . online shopping

2 .4 Success story

2 .5 Benefits and limitations of e-commerce

2 .5 .1 Advantages of ecommerce

2 .5 .2 Disadvantages and limiting factors of e-commerce

2 .5

.3 Anticipated progress

2 .6 Solution implications of e-commerce

2 .7 Conclusion

Chapter 3 Analysis

3 .1 Categories of e-commerce

3 .1 .1 Definition and types of e-commerce

3 .1 .2 Business to business (B2B

3 .1 .3 Business to consumer (B2C

3 .1 .4 Consumer to business (C2B

3 .1 .5 Consumer to consumer (C2C

3 .2 Technologies for e-commerce

Chapter 4 Design

4 .1 Web usage mining

4 .1 .1 Introduction

4 .1 .2 Web data

4 .1 .3 Data sources

4 .1 .4 Server level collection

4 .1 .5 Client level collection

4 .1 .6 Proxy level collection

4 .1 .7 Data abstractions

4 .2 Preprocessing

4 .2 .1 Usage preprocessing

4 .2 .2 Content preprocessing

4 .2 .3 Structure preprocessing

4 .3 Pattern discovery

4 .3 .1 Statistical analysis

4 .3 .2 Association rules

4 .3 .3 Clustering

4 .3 .4 Classification

4 .3 .5 Sequential patterns

4 .3 .6 Dependency modeling

4 .3 .7 Pattern analysis

4 .4 Episode Identification

Chapter 5 : System development

5 .1 Development of e-commerce : a historic review

5 .1 .1 Worldwide web and internet

5 .1 .2 XML web services

5 .2 Encryption

5 .2 .1 Symmetric Key Encryption

5 .2 .2 Public Key Encryption

5 .3 Secure Electronic Transaction (SET

5 .3 .1 Introduction

5 .3 .2 SET scene

5 .3 .3 SET participants

5 .3 .4 SET in action

5 .3 .5 Dual signature

5 .4 Secure Sockets Layer (SSL

5 .4 .1 Private and public keys

5 .4 .2 Authentication practices

5 .4 .3 Protection of trust of customer

5 .5 Digital IDs

5 .5 .1 Verifying certificates

Chapter 6 Evaluation

6 .1 Infrastructure for creation of e-shop

6 .1 .1 Product

6 .1 .2 Hosting service

6 .1 .3 Website

6 .1 .4 Shopping cart

6 .1 .5 Merchant account

6 .1 .6 Credit card processing

6 .1 .7 Payment gateway

6 .1 .8 Marketing

6 .2 Appropriate Software

6 .2 .1 Protection of fraud

6 .2 .2 Web Hosting

6 .2 .3 Web designing

6 .2 .4 Shopping cart

6 .2 .5 Processing of Credit Card

6 .2 .6 Easy Installation and Setup

6 .3 Web Hosting

6 .3 .1 Technical support

6 .3 .2 Bandwidth or data transfer

6 .3 .3 Disk space

6 .3 .4 Planning cost

6 .3 .5 Options of email

6 .3 .6 Management of site with control panels

6 .3 .7 Additional stuff

6 .4 Shopping carts

6 .5 Online Payment Systems

6 .5 .1 Salient features of payment systems online

6 .5 .2 Credit...