Professional athletes and celebrities as role models

Ashe , D , Day , L , Houran , J , McCutcheon , L Maltby , J . Extreme celebrity worship , fantasy proneness and dissociation : Developing the measurement and understanding of celebrity worship within a clinical personality context ' Personality and Individual Differences 40 (2006 : 273-283

The authors of this article explore personality aspects as they correlate to celebrity worship through two studies , the first , a factor analysis of the Celebrity Attitude Scale suggesting a better measure of a three-dimensional model of celebrity worship , and the second , the model examined within clinical personality dimensions . The authors assert that intense celebrity

worship corresponds to the proneness of the individual to engage in fantasizing and resisting reality and findings demonstrate how intense celebrity worship can be considered within the context of clinical personality

Bush , A , Bush , V Martin , C . Sports Celebrity Influence on the Behavioral Intentions of Generation Y . Journal of Advertising Research 44 (2004 : 108-118

The authors of this article explore how it is estimated that teenagers spend over 100 billion each year on everything from computers to cars to clothes and adolescents into the latest fashions are extremely involved in engaging in various marketing media to find the trendiest new products and consumer services . If producers have a better understanding of the growing teenage market , then they can better market products to this age group . In the authors ' study , they examine the influence of famous athletes on the buying intentions and behaviors of this young age group . The study consists of a survey of over 200 teenagers , and the...