You are the Product

Full title As defined by the Chartered Institute of Marketing , marketing is `The management process responsible for identifying , anticipating and satisfying customer requirements profitability

Most of the time the concept of marketing is applied to the business world . However , the concepts , tools , techniques , and strategies determined by marketing experts that are considered as marketing best practices can be used in other domains of life as well . This is intended to demonstrate the application of the best practices of the business on the domain of the career of a student . In this

br particular emphasis would be on the concept of `buzz

In this world , anything that needs to be appreciated or recognized should be marketed . Thus , in the passages below various marketing approaches are used a university student to market himself to employers We would start with the analysis of the strengths , weaknesses opportunities and the threats for the product (product refers to the student . The second step towards creating the understanding and analysis of the product would be its segmentation , targeting and positioning

Once the understanding of the product is carried out . The next and most important step would be to analyze the networks through which it can market itself

My name is ____________ . I am currently studying ___________ at ____________ . I am an international student and I wish to achieve the certification of CPA in future . I have Korean origin and I know Korean English and a bit of Japanese

For the product analysis , the most important is to understand its strengths and weakness , which are internal in nature and the opportunities and threats it is facing . My strengths are that I am very confident , committed , and diligent . Moreover , being an international student , I have got exposure of multiple cultures . Like anyone else , my personality also has some weaknesses . At times , I become too much goal oriented that I sometimes ignore my personal life . Moreover , I am very much straight forward . To me , there are numerous opportunities as well For example , now-a-days organizations are getting more and more diverse thus they readily welcome people from diverse cultural background and especially the one who has already had an experience of living in multicultural environment . Moreover , CPAs are highly paid in US and they have high job prospects . But there are certain threats as well First major threat is the passing ratio of CPAs is major threat Secondly , in most of the organizations , there are already very experienced CPAs , thus it takes long time to reach at the top of the career ladder

Segmenting refers to identifying and developing pros . Thus , I can be placed in the pro of the job seekers seeking jobs in finance and auditing department of some organization , preferably in financial sector . So , my target would be the position of auditor or assistant finance manager (at entry level ) in some well reputed multinational organization . It would be more targeted marketing , if I focus on the organizations in financial sector and it would really be...