Product Placement

Most of the people who have watched the alien film Extra-terrestrial (E T ) believe that the candy used to lure the shy little alien is called Reese 's Pieces . Naturally , Reese 's Pieces (Hershey foods ) does not appeal to the average consumer but the singular act of the little ugly alien consuming the product turned on a successful advertising impact The Time Magazine stated in an article entitled , How Sweet It is ' on July 26 .1982 that the folks at Hershey Foods Corp . are feeling very happy these days ' Reese 's Pieces

, a steady but unspectacular-selling brand of candy , has blossomed into an unexpected summer hit . Sales of the peanut butter-flavored candy shot up 65 in June after the release of E .T . the Extra-Terrestrial

Before the appearance of E .T , free advertising was the of the day in every movie that appeared in the theatre . M M candy was initially chosen as the candy of choice but unfortunately , the company rejected the offer . Universal Studios approached Hershey to use their Reese 's pieces . After the big success of Hershey Foods Corp . in E .T , Product Placement (PPL ) became a new advertising method . Many companies tried to put their products in the movie after the huge success recorded by the Reese 's pieces breakthrough . Before 1970 's , Hollywood moviemakers had a hectic time looking for sponsors . Most of company rejected the offer but in the 1990 's Hollywood becomes the heaven of Product Placement

In recent times , product placement has become the usual advertising tool . Whenever we are watching TV , movies or even when we are playing games , there are always indirect advertisements

Sex in the city ' is one of the famous dramas in the world . There was a lot of product placement in the movie . The clothes , handbags as well as home furnishings and accessories in Sex in the city ' are all indirect advertisements

Does Product placement really affect the customers ? How is it effective ?USA today , on its website stated in an article entitled , GM hopes movie roles transform cars into sellable stars ' by Julie Hinds on July 2007 that The Transformers movie will give four General Motors vehicles one of the biggest product-placement opportunities ever for an automotive company . If the flick is as huge as some people are predicting , it could help transform perceptions of GM in ways that may play out for years to come . What makes the Transformers partnership important ? For one thing , the movie has all the accouterments of a blockbuster - toy and video game tie-ins , and more . Moreover , the cars get as much screen time as many of the actors and actresses , a prominent part of the movie is reserved for the new Chevrolet Camaro that would be released in 2009

When I got out of the theater after watching the movie , Transformer I looked at the cars parked outside , the same cars I have just seen in the movie . As the same cars in the movie passed me by...