New Product Introduction

NAME

Professor Fekri Meziou

Marketing 252

7 December 2007

The Apple iPhone Launch : Great Excitement Notwithstanding A Glitch or Two

The Business of Apple Inc

Apple Inc . has always been the epitome of cool . From the time it was launched almost 30 years ago in Cupertino , the company founded by the twin Steve 's , Jobs and Wozniak , has perennially been at the cutting edge of consumer-friendly computing and personal entertainment electronics

The 1970s ushered in the modern IT era . The transition from vacuum tubes to miniaturized transistors

and solid-state semiconductors enabled IBM to launch the IBM PC , Bill Gates to write Microsoft DOS , and Apple Computer to launch the Apple and Apple II . Being an open system that was licensed to other manufacturers , the PC (and DOS that ran it eventually garnered the lion 's share of the personal computing market theless , Apple Computer pioneered the graphic user interface boasted the speedier chip and OS , and , by virtue of highly-creative TV commercials by Chiat /Day that ran on the Super Bowl broadcasts , captured the imagination of America . Consistently and in many vibrant ways Apple demystified the use of computers with such whimsical brands as Apple and Macintosh , As well , the company proclaimed itself as offering a computing experience distinct from the grayness of the corporate world

To its legion of loyal followers , Apple products speak for themselves For the sake of press and investor relations , theless , Apple Corp articulates its mission statement as Apple is committed to bringing the best personal computing experience to students , educators , creative professionals and consumers around the world through its innovative hardware , software and Internet offerings

Apple Computer may claim just 5 to 15 of fanatical following it has always enjoyed ensured that virtually all software aimed at families and small businessmen (including Microsoft Office ) were offered in both PC and Mac versions

This emphasis rests on the fact that the bulk of company revenue has always been from computing hardware and software that appealed to graphics professionals , home users , educators and , in recent years college students . The complete product range

Computers

Hardware Software

Mac Pro servers

Mac Mini desktop

Mac Book and MacBook Pro laptops , notebooks

iMac desktop

Cinema Displays monitors

xServe , xServe RAID servers Leopard OS /X

iLife 08

iPhoto

iMovie .Mac

iWork

Final Cut Studio

Final Cut Express

Entertainment and Personal Electronics

Music Video Mobile Telephony

iPod Classic , iPod Shuffle , iPod Touch

iMusic music , video and TV shows iPod Nano

Apple TV IPhone The iPhone Launch Strategy

The early success of the iPhone - 500 ,000 units sold the first weekend CNN reported from analysts ' estimates - can be attributed chiefly to three factors : Apple 's long-established emphasis on ease of use , its successful foray into portable electronics with the iPod , and excellent marketing

Innovation and Product Features ?600 suggested retail price (about 800 at the exchange rate prevailing then ) would have guaranteed great attraction at the high end status-conscious market segment

Since then , other mobile phone makers like Samsung , Motorola and Taiwan 's...