Procter and Gamble Speech/Powerpoint

Procter Gamble in the Future : Assessment Strategy

After discussing the issues confronting

G and how the company responded to these , we will now move on to Procter Gamble 's prospects for the future by examining the fit between its growth strategy and internal resources vis-a-vis the pressures of the company 's external environment

Procter and Gamble 's historical growth has been mainly driven by its strategy of global conglomeration through diversification and acquisitions . This has allowed the company to easily establish its global operations and to continue penetrating new markets

. However , one of the challenges confronting Procter and Gamble is the increasing maturity and growing competition in global markets in which it operates (Dodgson 2006 ,

. 338 . Procter and Gamble is also threatened by the declining market share of some brands in its portfolio as a result of changing consumer preferences and the emergence of competitor products

On the other hand , there is reason to believe that Procter Gamble 's strong emphasis on product innovation will enable the company to pursue growth both within and outside the home and beauty products market Already , the company has successfully penetrated the Japanese and East Asian market with its home and beauty products (Bartlett 2004 ,

. 3 . At the same time , the opening up of previously unavailable markets in Asia such as China , will provide Procter Gamble with the necessary market it needs to continue its global expansion . However , unless Procter Gamble is able to leverage its focus on innovation in the...