Problems lidership in the company Sony between 2002-2007 years

From the 80 's through the 90 's Sony virtually dominated the electronics industry . Sony 's Trinitron television set was the top of the line and held the gold standard for other brands to follow . Sony practically invented mobile music with its creation of the Walkman . In the gaming industry , the Sony PlayStation was nothing less than top-notch gaming technology which introduced the new exciting possibilities of three-dimensional graphics in gaming (Morita , 1994 . While Sony 's stock shares soared to as much as 130 per share up until 2001 , when it met

with drastic declines in consume patronage and consequently , stock market prices which dove as low as 39 in 2006 (Herbold , 2007 . Concrete manifestations of Sony 's losses were attributed to several events some of which are : 1 ) Apple 's release of iPod which phased out the Walkman (Herbold , 2007 ) 2 ) overheating malfunctions by batteries it manufactured for Dell and other companies from 2004 - 2006

But beyond these physical manifestations , this seeks to explore the contribution of problems in the leadership of Sony to its historical downfall . It can be recalled that Sony 's past successes are justifiably owed to one of its co-founders , Akio Morita . Under Mr . Morita 's leadership , Sony was guided by a vision of innovation and continuing development . After Morita 's resignation in 1994 , he was still made honorary chairman and thus still had some influence over the company (Nathan , 1999 ) However , following his death in 1999 , Sony also began to fail . This seeks to determine the underlying differences between the leadership styles of Akio Morita and that of Sony 's management following his demise . Specifically , this would dwell on the following aspects of comparison : 1 ) internal organizational management and bureaucracy , 2 ) attitude towards novelty , improvement , and modernization , 3 ) interrelationships with affiliated companies and subsidiaries . It is in the opinion of this researcher that these aspects can be well explored to obtain causal links and explanations for which regarding the type of leaderships that Sony has had over the years and how this has affected their success as a company

References

Herbold , B (2007 . Effective Leadership : Learning from the problems of Sony , Kodak , GM others . NJ : Sommerville

Nathan , J (1999 . SONY : The Private Life . Houghton : Mifflin

Morita , A (1994 , Made in Japan . Harper Collins

Sony battery problems could go beyond Dell laptops . Retrieved April 27 2007 , from

http /www .tmcnet .com /usubmit /2006 /08 /16 /1811483 .htm...