Principles of Marketing

Principles of Marketing (Multiple Choice

SET 1

Question 1 1 points Save

The type of research used to gather preliminary information to help generate research hypotheses is called

a . descriptive research

b . causal . research

c . exploratory research

d . experimental research

Answer : b . causal . research

Question 2 1 points Save

International marketing researchers follow _______________ steps as (than ) domestic researchers do

a . the same

b . more reduced

c . more expanded

d . more primitive

Answer : c . more expanded

Question 3 1 points Save p

With respect to Internet usage , Americans at the lower end of the socioeconomic ladder are more likely to view the Internet as

a . a way to accelerate their knowledge acquisition and as a means to step up the ladder

b . a technological roadblock that holds them down

c . a kind of home entertainment center for fun and games

d . a mechanism to correct social injustice and enhance income

Answer : a . a way to accelerate their knowledge acquisition and as a means to step up the ladder

Question 4 1 points Save

With respect to connections with customers , be sales and product centered , serve any customer , and make standardized products would be examples of which form of thinking

a . the new marketing thinking

b . the old marketing thinking

c . global marketing

d . relationship marketing thinking

Answer : b . the old marketing thinking

Question 5 1 points Save

A ____________ is the marketing logic whereby the company hopes to achieve its marketing objectives

a . marketing tactic

b . marketing theory

c . marketing concept...