Principles of Marketing

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17 , August , 2010

Principles of Marketing

Introduction

It always is difficult to launch a product in other country . Different countries have different demographics , geography , psychographics different behavioral patterns and attitudes . It becomes a challenge to get an insight on all these aspects for successful launch . But the success of the launch depends on two main things the nature of the product and the effectiveness of the marketing strategy used . The launching product being bottled

water seems an effective product as water being a commodity and the basic need of life is unavoidable . As a consultant I would be proposing a marketing strategy covering all the marketing aspects of launching a US brand of bottled water in UK . The report is mainly divided into two parts . The first part covers the Market of UK and the second part comprises of descriptions regarding the marketing mix and how it can be effectively be implemented

MARKET

The initial step of formulating a marketing plan requires an in depth knowledge regarding the market . Market can be defined as the prospective consumers or institutes that might be interested in the purchase of the product . So the company first needs to identify the group of consumers and organizations in the country . The overall survey would be required to analyze the entire market . After the results of the survey the main steps of the marketing strategy would start . Initial part of the marketing...