Paper Topic:

Primciple of accounting II

Company Analysis

The Case of BMW

Introduction

The Sharpe BMW Company is a car dealership firm that thrives mostly like what most dealerships thrive on : car sales and services like maintenance and repairs . The firm has had a recent slump through the years which the company have analyzed to have come from the changing of the leadership in which the firm was successful in the past . The change in the leadership supposedly lowered customer ratings and the profits and revenues of the car dealership firm . However , recent developments made a

sudden turn when the higher levels of management decided that they needed a change in the firm so that they would be able to meet the industry average and if possible , the successful averages that the company has achieved before under the leadership of the previous service manager . Bob Deshane , the service director and direct superior of Tom Dunn , submitted a proposal in 1991 to the company management that would definitely bring back the time when the CSI , or the Customer Satisfaction Index , that has been plaguing the company . It was traced to be a source of low service quality among the car dealerships in the European BMW operations

Among the problems that need to be resolved with plan , the technicians feel that the plan was a good idea the only setback of which is the bonus would be so meagre in their terms . Adding an additional fact was the comment of their technician that he would be better off doing more warranty works since this would give him more money . The other technician , however , was optimistic about the plan . He commented that the CSI give too much detail and focuses on things that are not really necessary since those items are beyond the control of the technician . He also added that the plan also gave the workers a more than pat on the back acknowledgement that further motivates the workers

To add more problems to Tom Dunn 's predicament is that the work given to him detailed that his job 's charges include the objective of increasing the service department 's revenue and to increase the CSI rating of the service department . He realized then that the job given to him is not in conflict with the plan , but would involve the changing of some things that are connected to the service department . His dilemma furthers that the implementation of the plan would not be guaranteed to work and have a good effect and that everyone would be happy . To make things more complicated , he thinks of the possibility of that the plan or the implementation would have a few faults and would have a possibility that it would fail

Company Conflict

Since the problem involves the plan and the decision that would have to be considered by the manager , Tom Dunn , the first thing that we have to look at would be the case scenario and the plan 's pros and cons

The plan has a lot of...

9 pages

42.5 KB

Free sing-up