Pre-testing Feedback 1

Pretesting Feedback 1

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In the article by Jean-Baptiste Jean-Pierre on HIV /AIDS , the importance of carrying out pretesting method is apparent . Jean-Pierre opens the article by providing a clear and easy to understand definition of pretesting in which it is classified as a type of formative research entailing systematic collection of reactions to materials and information from target audience prior to their actual presentation The article also outlines the goal of pretesting and its significance particularly when

the target audience is characterized by individuals of different cultures and level of education . The author then shifts focus to the purpose of his article which entails use of pretesting in public service announcement (PSA ) in Brooklyn , New York on matters concerning use of condoms as a tool for preventing the spread of HIV among African American women of between 20 to 49 years old

The probing question is whether media stations will allocate enough time to the PSA . Media stations normally shy away from airing controversial issues since they might destroy their reputation and in turn , their business might collapse (Hampton , Rabinowitz Nagy , 2010 . However selection of HIV / AIDS and condom use for the PSA comes in handy in ensuring stations run them . Controversial issues such as gay marriage wield enormous difficulties in convincing media stations to run the PSA As a result of HIV prevention through use of condoms not being contentious , the PSA is made more effective hence having a...