Popular Culture and Media 2

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Popular Culture

Culture , different places and different people has divergent character and expressions . theless , these are not enough to be labelled as culture . For culture encompasses the beliefs , the relics and arts , the language and gestures , the rituals and the norms , along with the manners , the creed and the morality . In today 's states and cities , it is hard to pinpoint a particular culture neither a society with a singular culture because within a mainstream culture are subcultures , and among these exists a `popular culture

What

makes popular culture definitive is the way it affects people lives . It is thru this affective character that most studies debate as to what are the real nature , purpose and structure of popular culture Some believe that popular culture are progressive a process towards development or improvement . Others believe that popular culture must best be understood as a form of reaction against historical dialectic or processes

As an academic discipline , the study of popular culture is well known and can be applied in semiotics , literature , ethnography , mass media and television , music , sociology and culture studies . Popular Culture tries to express what is popular , well-known or otherwise well-liked and accepted by the people

The study of popular culture tries to illuminate how societal preference plays a significant role in determining present and future trends in the culture , what style and /or inclination dominates the market and how can this help social scientist , market analysts and other people who are concerned , to figure out what causes changes and how can it affect the people , the market and so fort

To be able to get a finer grasp on popular culture as a whole , this ought to present the different viewpoints and ideas that revolve around the definition and manifestation of popular culture . The ought to stress on explaining whether it is more apt to render popular culture as progressive or revolutionary . These points will be look into while trying to uncover the different elements that can serve as criteria for judging works as popular culture

In understanding the concept of popular culture , it is important to address what it is not . In the existing theory of Mass Society , the term `mass society ' was repeatedly introduced to capture the greater public who were accounted for as the consumers of a specific product theless , John Fiske , stressed that `popular culture is not mass culture . He further explained that Mass Culture refers to belief that the `cultural commodities produced and distributed by the industries can be forced to the people in such a way that irons out social diversity and produces integrated culture for a mass audience . Fiske believes that the possibility that this type of mass culture exist delineates the meanings and pleasures in the society which is equivalent to limiting culture or suppressing the forces that operates in popular culture

Fishwick , on the other hand use the term popular culture interchangeably with common culture . Wherein , Fishwick believes that culture is something...