Political Campaigning

24 October 2008

MR . COREY JOHNSON

Johnson Campaign Headquarters

123 ABC Avenue , XYZ State

RE : Johnson Gubernatorial Campaign Proposed

Communications Strategy

Dear Mr . Johnson

We at Campaign Strategists , Inc . congratulate you on your decision to run for the Gubernatorial seat in the state of XYZ . Having closely followed your stellar career in the field of business , we have utmost confidence that your gubernatorial campaign will find success . In this regard , we would like to contribute our ideas and services , as campaign strategists , to help realize our mutual goal

: your election into office .We feel that the following Key Messages would capitalize on your sound personal achievements and would resonate best with the voters

He is not a politician . And that is a good thing ' At this day and age , voter confidence and patience in smooth-talking politicians---those who will say anything and everything to get elected---are getting thin By putting out the message that you are NOT one of these `traditional politicians ' you imply that the Gubernatorial race is much more than over-used stump speeches and double-talk that has been sadly characteristic of the political landscape . This would also draw a sharp contrast between you and your rival , Mayor Fern Douglass

Prosperity for the present , without sacrificing our future ' This message will showcase the huge difference between Fern Douglass ' proven political track record with your own well-documented record of success Mayor Douglass ' term , despite using education reform in her previous mayoral campaign as one of the platforms , has seen a downgrade...