Political Campaign Videos

Political Campaign Videos

Shifts in the campaign films The Sky is the Limit ' by George Bush and A New Beginning ' by Ronald Reagan must have been very evident to expert media critics , but were not at all noticeable for average reasonable television viewers , making the films more effective materials in campaign . Let us first take a look at the campaign film of George Bush . The first of the film A New Beginning ' engaged the viewers to listen and take a look at Bush ' personal life . It contained clips of Bush ' father , mother

and wife talking about him and that is where personal ' or emotional appeal ' comes in , because it was the family of Bush speaking . Bush ' parents talked about how loving and wonderful he is as a son . Even his love life was discussed by his wife , telling the audience that Bush is a type of person who keeps his words which he proved when he married Laura right away as promised . At this early part of the film , the film seemed to be just a simple documentary of George Bush ' personal life , until a clip of George Bush saying I am the person who likes to smile ' came in . He was saying that he likes to laugh , with his face extremely closed up while driving , followed by a very short clip showing himself laughing at a political assembly . This then , is the start of political campaign and is also the first shift in the movie . The shift was made very subtly , though , because there was a mix of personal appeal and political campaign . The next clip was Carlos Ramirez talking about Bush being a person full of family values . While the was still very personal , the interviewee was a political person , Carlos Ramirez being the mayor of El Paso . With this , the combination of politics and personal appeal was created , signaling the second shift that was about to happen . This is indeed a clue that the next shift will be from personal-political to something that 's purely political . The third shift is marked by an interview with Ernie Ladd , a co-founder of a mentoring program for leadership called PULL ' Ernie Ladd was talking about Bush ' performance as a leader . When the is about leadership , it clearly shows that the current focus of the clip was into politics . To soften the blow , Bush was shown on TV again , being back to a regular guy for another shot at personal appeal . Then again it was still political because here , he was talking about change . At first , he was sympathizing over children who were coming from very difficult situations and comparing it to his wonderful life . He said he wanted to change this and make lives better for all children , while uttering the purely political line This is the reason why I want to run as a governor of Texas ' The campaign , at this stage , is at its full swing . Another shift was created , but this time , there was an...