Policy Manual

Running Heading : Policy Manual

Policy Manual

Name

19th August , 2010

Section 1

An external organizational environment is a combination of all elements which exist outside the organization 's boundary and have the ability to affect part or all of its operations . By analyzing the domains within the external sector , the environment surrounding the organization would be easily understood . A domain broadly defines the organization 's niche and identifies the external sectors within which the organization will be dealing in to attain the laid down objectives . This environment will

basically include other players in the industry , the target market and consumers , internet search engines and other relevant stakeholders . The clients would cover the government , corporate bodies and individuals (Michael , Duane Robert , 2000

The external environment will have the following components Monitoring , this is the scrutinizing of environmental changes and trends through observations . Scanning will involve an analysis that shall identify early signals of environmental shifts and movements . Assessing will entail the determination of the timing and importance of these changes in the environment for adequate strategy and management reformulation . Forecasting shall focus on the development of projections of anticipated outcomes based on monitored environmental trends and changes

The external environment management team should be able to define the company 's campaign objectives . Use of pertinent online survey results is a tool used by internet marketers to give insights about potential consumer trends . Governmental data especially on key economic indicators of the last years ' economy behavior will aid predictions (Michael , Duane Robert...