Polaroid

Running Head : POLAROID

: Polaroid

Name

Institution

Polaroid

David Whitford ' article on the rise of downfall of Polaroid is a classic illustration on how product value can be captured when all things are done right . Similarly , the article shows what can happen when the vision resulting to capturing value is lost in a corporation . This analysis deals with the issue of Polaroid two sections : the first highlights how Edwin Land , Polaroid founder , succeeded in establishing value in a product that many would have hardly thought about . It all started

in 1943 , when Land 's daughter asked why she had to wait for camera pictures of her had to wait for processing . Land started asking himself the same question and consequently thought of dealing with his newly found fascination , which resulted to the Polaroid camera (Model 95

Model 95 had an immediate success in the market as more Americans started buying the product . Edwin land had therefore observed that there was need for portable camera and immediately busied himself with the responsibility of meeting that need . The Polaroid value was being captured through continued product improvement . The company 's laboratory in Massachusetts was a beehive of activities as researchers developed innovative ways of improving the product as well as coming up with more products that met consumer needs . This resulted to the company staying ahead of competition in various ways , especially considering that it had pioneered the production of mobile cameras that produced photos right on users eyes . Continued product improvement...