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| Type of paper: | Research Proposal |
| Subject area: | English |
| Academic level: | College |
| Style: | APA |
| Size: | 32.5 kB |
| Word count: |
1172 words/5 pages
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| Mark awarded: |  |
| Author: | Lea Hart |
| Date submitted: | 2008-11-22 01:03:11 |
| Rating/Votes count: |
5.00 / 3
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| Tags: | students, work, advertising, government, research, writing, skills, business, nigeria, industry, old, operations, english, role, composition, final, phoenix, excel, branch, examination, Alexander Hamilton, Klein, Human Resources Management, Phoenix Jackson, Phoenix Advertising, Draft Critical Analysis, Employee Handbook, Roanoke Branch, Roanoke, Roanoke Branch Situation, Advertising Agency, Fleras |
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To The Management Phoenix Advertising Sub : Let 's talk Dear Sir /Madam , Our success in the past has been largely due to out of the box creativity and qualitative team work which has resulted in high standards of performance . It is now time to put in a dose of brainstorming and lateral thinking to recognize the internal hassles that are affecting the general scheme of work . When things are not moving smoothly it 's essential to revisit the existing system and find out the root cause . The careful strategy planning that we use to create winning campaigns for our clients has to be brought in to solve the present impasse . Before an outsider tells us that we have a problem , we need to put our house in order . To find the solution we need to agree on two things . First , we have to accept the fact that there are problems which are affecting the performance of the employees . And second , work up a mutually beneficial solution that will have long term benefits . We can start with the question , WHAT ? What is the cause of the trouble ? We always focus on client satisfaction as the crucial aspect of agency survival . What we often tend to forget or disregard is the question of employee satisfaction . Effort recognition and sincere appreciation goes a long way in creating a positive environment that is conducive to excellent performances . The disagreement between the servicing teams and the creative teams is as old as advertising itself . Every firm will have its own strategy on how best this can be dealt with . The need of the hour is communication . The management has to sit down and talk it out with the team on a more frequent basis . This will foster a more personal relationship which will result in better levels of understanding that is lacking at present . The next question is HOW ? The answer is simple . The accounts crew which serve as contact points between the company and the client usually get the laurels for a successful campaign . This leaves the rest of the team in disappointment which translates as frustration with the next job . Perfect servicing is nothing without innovative ideas and vice versa . Similarly , a sound idea may fizzle away with bad design execution and unimaginative copy . The question is not whether a copywriter is more important than the art director . We believe that every individual has a share in creating good work . This recognition of the importance of everyone in the team is crucial to boosting the team spirit . A sense of give and take is essential between the accounts and creative teams . If the servicing people stubbornly insist that the client is king and expect the copywriters and designers to make constant changes according to the whims of the client , there is bound to be trouble . Working with yesterday 's creative team to a quick burnout . To avoid this , a daily schedule is absolutely essential . What happens in most cases is that the workload... |
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