Philips (Dutch Electronics Company)

Philips (Dutch Electronics Company : Reinventing Itself

1 . Philips has been in the process of refocusing their core business Health care has gotten more and more attention in fact , it has become the main area of growth for the company in the past few years . Philips can grow into being one of the leading companies in the transformation of health care . How do you think the company can make this happen

Refocusing core business has been an innovative move at Philips (Dutch Electronic Company . The proliferation of a lot of cardiovascular diseases nowadays

has made Philips more cognizant of its role in the area of health care . This is because of the increasing modernization in today 's world . Thus , for instance , the Medical Systems ' Department of Philips Company has given some 11 public hospitals in the Indonesian provinces of Java , Sumatra , Bali and Sulawesi , the technology for the diagnosis and therapy of cardiovascular diseases (Dutch medical companies provide Indonesia hospitals with innovative technology in bilateral aid project . This comes together with the proper training of its personnel and physicians where diagnostic-imaging state-of-the-art systems will be installed . This has been Philips Medical Systems approach in helping hospitals in its revolutionary way of enhancing the health care system . Moreover , Philips Medical Systems will support these efforts with further enhancement of knowledge and skills of its personnel . These health care solutions by Philips are gigantic steps in its efforts to be a prime health care advocate . It is important in pursuing these efforts that a global network of sales and services should be well-established by Philips so that there is continuing support and expansion of its health care objectives . Philips need to team up with other larger electronics companies in to further improve these activities that it has began to initiate . The research and development should be concretely done and specifically executed in to reinforce the idea that when a company has noble actions such as what Philips is doing more companies can join in with them in these efforts There will be a more warm setting of team production ' which increasingly means that people in the process become knowledge workers who are knowledgeable about their group , the process and the services they offer wherever they go

2 . Sense and simplicity , the slogan of Philips , has also been implemented in the company structure . `One Philips ' should enable the people within the company to share resources and solutions more easily What would you advise with regard to realizing this

Sharing solutions and resources could be easily done if there is simplicity in the tasks . This is an innovative idea of Philips and remains to be a good jumping-off point from its slogan of nine years of Let 's make things better ' The new slogan of "Sense and Simplicity caters even to the rich upper class whose sense and simplicity are impeccable . It is right that Philips has embarked on an 80 million marketing budget to put its brand on consumers ' minds more concretely...