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Paper Topic:

Pharmaceuticals in India

Every country has its own rules and regulations , which protect its citizens from misleading advertisements that eventually lead them to purchasing or subscribing to fake organizations in the name of acquiring goods and services . These regulations differ with countries in that every country has a different body that protects the citizens from fraud and by this the consumers are able to make informed decisions in the corporate world

According to summaries of EU legislation , S .L .E (2008 ) misleading and comparative advertising act 2006 /114 /EC of the European parliament and

of the council of 12 December 2006 concerning misleading advertisements in the interest of consumers , competition and the general public lays down the terms and conditions under which comparative advertising is permitted . S .L .E (2008 ) elaborate further on comparative advertising which is an advertising , which by implication identifies a competitor or goods or services offered by a competitor . When advertising or marketing a product in Europe , one has to pay attention to comparative advertisements , which is only permitted if it is not misleading compares goods that meets the needs of the consumers , compares one or more material and represents its features like price . It does not discredit trademarks or other distinguishing signs of a competitor . For products with designation of origin it should relate to the product with the same designation , does not create confusion in the market place between the competitors and the advertisers . It does not take unfair advantage of the trademark or other distinguishing sign...

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