Paper Topic:

Personal Training Studio

Title head : MARKETING PLAN

Student

Institution

Date

Product / Service Description and Situation Analysis

Before reaching the decision to open and operate a personal training centre

extensive research identified the need for one that will offer the ultimate solution to the

several health fitness needs that are very crucial to the surrounding community and the

general society at large . Health and fitness services have been a rare thing and

many people have had to forfeit them due to either their rarity or unavailability

altogether . A spot-check

showed that many people are willing to enroll in a fitness centre

but there are vary few of them and the ones that are available either have a very small

capacity , charge exorbitantly or lack all-inclusive programs . This project is at

revolutionizing the whole concept of health fitness so as to help the masses in getting this

very vital health-boosting service that has been a myth to many . In essence , it is not a

new product but a venture into the existing market with improvements and solutions to

various inadequacies of the existing fitness centers

The children and the teens have not had an opportunity to freely access these

fitness facilities and when they do , the equipment is not will suited for their use . The

shortage of instructors is another problem altogether . This centre aims at stepping in to

assist in providing these essential services to the society and at subsidized charges so that

the willing but who have been unable to access them now...

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