Personal Secretary

Personal Secretary

Introduction

Imagine when someone who just came to Boston , he or she would like to find out specific information about the places they desire to go Personal Secretary , 24-hour hotline that is one phone call away provides information for the caller so they know where to do and what to do

Problem and Business Opportunity

Define the problem

People who often have questions about the where to go or what to do (i .e . restaurant , organizations , car rental , hospital , lodging shopping , travel , nightlives , and special events ) and they

can be in a situation where they are unable to find the information through internet , we are there to provide the solutions for them

Opportunity

So far , we know there is no such service that is being offered in anywhere of the nation now which means there will be no competition for a short period

Target Customers

Our target customers can be identified with the following characteristics

Mandarin speaking community who has preference to inquire information by speaking in Chinese , or people who simply have language barrier

Generally , but not limited to first time visitors who are staying in Boston for only a short period of time

They are in a situation preventing them to have internet access or could be as simple as that they are too lazy to use the internet , and rather have someone to do the searching for them

Why customers want `Personal Secretary The service is set up to provide experience in both convenience and comfort for those who are not familiar with Boston metropolitan area People need second opinions or suggestions to help them decide where and what to spend the money on

How this business works

Personal Secretary will rent an office building which contain telephone switchboard , server and network equipments , application that process the request so customer record will be kept on the database

Operation Model

We will focus in Boston area with one office for the start . We will get a 1-800 number which can be reached 24 hours a day

We will identify the phone number which customer is calling from

Personal Secretary contains two groups of operational team , customer service unit and information support unit . Customer service representative will be involving with answering phone calls and deals with the customer directly . While most of the time , they can search the answers customer is looking for from our database , there can be times where the answer can take more time that is needed , or because another customer is on the waiting list . When such scenario happens , service representative can process a request to the information support unit and have those specialists research the information for them Business Model

Revenue

I . Service Packages

Pay per minute package : this is the most ideal package for customers who are stopping in Boston for one or two days the most

VIP member : pay certain price and they can enjoy unlimited questions

II . Advertisement

We can obtain advertisement fee from restaurants , hotels , and other institutions...