Perception and Decision Making

The process of perception and its role in decision-making

Many people do not realize that the world they perceive truly influences their decision-making processes . The role of perception in the decision-making process is part of the function of the brain . While some people may make similar decisions the reasoning behind the decision could be completely different . The reasoning is part of the perception and is used without knowingly acknowledging the perception . Through stereotyping , common biases and misperceptions the use of perceptions can cause havoc on the decision-making process

Defining perception is

the first step to understanding the use of perception in decision-making . Perception is much more than sensations from the environment . A person 's personality development is also affected by perception and sensation as is the concepts and functioning of the brain . This teaching of the brain can be utilized more when an understanding as to how and what an individual perceives the world Once know , the decision-making process begins to become clearer (Ratey 2001

Perception is also a part of expectation and life experiences . Through expectation , the individual will have an idea as to what is about to happen and can be ready for the reaction to the experience . This can also be explained as the brain misperceiving and therefore , having to fill in the gaps of the experience to understand or at least think about the perceived experience . Perception represents the individual 's world from moment to moment and the possible events that will occur in the future...