Perception and Decision Making

Perception and Decision Making

2008

Perception and Decision Making

Introduction

In today 's competitive world , the quality of management is very crucial since the success of a business depends on the capability of its management in operate the business effectively and efficiently Therefore , Management is about capitalizing on the potential of individuals , organizations and society and it becomes the primary source of competitive advantage for modern organizations . Its role is obvious since management is crucial in integrating diverse behavior of people within an organization to achieve the same goals

p In Organization and Management : a Contingency Approach , Dessler (1980 reveals that organization behavior is a field of inquiry that studies what people think , feel and do in and around organizations . According to the Dessler 's idea , organizations comprise groups of people who work interdependently toward some purposes

Due to the variety of people in an organization , the decision making that happens in it is influenced by thinking and perceptions of any members in the organization . Concerning the issue , this will elaborate several issues on perception , its impact on organization 's behavior , positive and negative effect of using perception in decision making , and how decision making is actually practiced in real world

Definition of Perception

By definition , perception , which is the result of perceiving , is defined as the awareness of elements of environment by using physical sensation (Merriam-Webster Online Dictionary , 2008

Perceptions , actions , and expectations are important in considering and dealing with human problems . Frequently , perceptions , actions , and expectations accept the appearance of suppositions concerning the approach points should be completed or the approach we expect persons to perform . It typically derives from human values and perhaps more difficult to recognize than their goals

A person 's perception of others and Its impact an organization 's behavior

Perceptions have an effect on the precise situations for the person and consequently connect to actions in organizations . The concept that the perceptions would influence action is related to the suggestion that action choice could be affected by the variety of the alternatives that being assumed . Sometimes people have to realize that they are held in actions that make the outcomes , which they enjoy , and keep away from the actions that make outcomes they do not enjoy (Bates , B . T , 1999

Positive and negative effects of using perceptive shortcuts ' when judging others

The positive impact of using perception lies on the facts that the viewed situation will drive someone to follow it . In business , the advertising is one good example that represents the creation of positive perception that a company or product desire

Another example happens in the case of Steve Jobs , founder of Apple . On June 2005 , Steve Jobs , CEO of Apple Computer , Inc , did a commencement speech at Stanford , named You 've Got to Find What You Love . In his speech , he told about his inquisitiveness and perception , which are presently changed to be something that beyond price . When he was in a college , he made a decision to join a calligraphy...