Panera Bread Company

Additionally , there is always a scope for food borne illnesses such as E . coli , Hepatitis A , Trichinosis or Salmonella to occur . If such instances of food-borne illness or other food safety issues were to occur at any of its restaurants then the company may face negative publicity which could adversely affect the sales and profitability and some times the company even may have to close down some of its restaurants as well

Competitive Advantage

A distinctive competitive advantage is the company 's ability to creating a niche in the restaurant industry

by offering quick service along with higher-quality food , which it has been successful at . Panera has been widely recognized by both the industry and customers , for driving the nationwide trend for specialty breads . This indicates the effective brand management of the company , which forms part of their competitive advantage . Another advantage over rivals is their strong management information system . Each company-owned bakery-cafe has computerized point-of-sale registers which collect transaction data used to generate pertinent information , including , among other things product mix and average check . All product prices are programmed into the point-of-sale register from its headquarters

Marketing to the Public

In to market their products to the public , they have undertaken to involve the business in franchising operations , so that other people wanting to sell Panera products may do so by acquiring of a franchise contract with the company . This way , Panera products is marketed to more people in more places of the country . Through extensive market research Panera is able to know what the customer expects from a bakery-cafy that offers exclusive dining experience without asking for too much a price Their brand management has also always been traditionally strong , which is part of their marketing strategy , as their brand name speaks for itself . Their advertising fund and...