Panera Bread Company

Panera Bread Company

Panera Bread Company is regarded as one of the largest company in the United States that has specialized in the production of breakfast and lunch food for its consumers . Panera Bread Company which was in the years back been referred to as An Bon Pain is reported to be producing products such as baked foods , sandwiches , soups among other food products and beverages . The company is reported to have been founded in the year 1987 by Ken Rosenthan with its headquarters situated in Richmond Missouri in the USA . The

company operates in divisions namely franchise segments who are licensed to carry out business transactions in the name of the company and retailing operations which covers over five hundred bakery cafes that are reported to be company owned and over six hundred cafes which are franchised operated in more than thirty five states . In the year 1999 it was expanded into a national restaurant

Panera Bread Company has struggled to survive the growing competition and to effectively utilize its opportunities by utilizing the concept of company analysis which is very critical in modern business world . The aim of Panera Bread Company has always been to become a market leader in production of foods and beverages globally by diversifying and reaching to many new markets . In the year 2005 , the company was ranked top forty by the Business Week in the annual list of hot growth companies . By that year its earnings was projected at 38 Million with an increase of over 40 in profit . In the year 2007 , Zagat rated the company to top the list of Overall Food Facilities and Popularity rankings . Panera Bread Company is further recognized for its involvement in community events such as silent auctions , runs and walks by making donations

SWOT Analysis

Modern businesses are faced with changing business environments and Panera Bread Company is not exceptional from facing such changes within their business context . By carrying out SWOT analysis , environment analysis is very decisive to Panera Bread Company and it is usually analyzed in two extents the external environment and internal environment examination within the business perspective . Research reveals that the analysis of external environment illustrates opportunities and threats that exist in the market for a firm that may be either present or impending . On the other hand , internal environment examination depicts the strengths and weaknesses that the business may face in the market place (Anthony , 1998

Strengths

Strength in this context can be identified as that distinctive ability posed by a firm and if the company utilizes such an opportunity it can succeed and can gain competitive advantage , over its rivals in the industry . The most common strength associated with Panera Bread Company is that of being a market leader in the food industry and particularly marketing of bread . Research indicates that Panera Bread Company is better placed than its main rivals in the market in that it has significantly acquired larger market share which is attributed to its diversification to...